The Morgan’s interiors, designed by award-winning firm DiLeonardo, established a clear visual language: natural wood tones, cool blues and whites and light-filled spaces. CCS built the brand to live in that same world, complementing the architecture while rooting it firmly in the island’s environment. The result is an identity that is vibrant, polished and ethereal, starting with the minimal logo comprising thin, open letterforms paired with lush floral patterns.
CCS developed a complete brand system, including a logo, “M” monogram, floral patterns, brand guidelines, signage and print collateral, giving Morgan a cohesive visual presence that moves seamlessly from the lobby to the guest room.
