Creating a better world

MIT Sloan’s legacy runs deep. CCS refreshed the school’s Alumni brand for its global community of leaders, and then built digital campaigns to recruit the next class of them.

Brand Identity
Brand Guidelines
Design System
Digital Campaign

MIT Sloan alumni are global leaders. They build companies, shape policy and redefine industries across 90+ countries. Without a cohesive identity or unified logo, the brand behind this extraordinary network wasn’t keeping pace with its influence.

Following MIT’s university-wide alumni rebrand, we were tasked with creating a distinct identity for Sloan School of Management; one that aligned with the broader MIT Alumni brand while standing firmly on its own.

We developed a comprehensive design system. The refreshed identity introduced a refined typographic system, an expanded color palette built on MIT crimson and a bold geometric visual language that speaks to the analytical mind and connectivity.

Every asset, from digital templates and stationery to collateral and social media templates, was built to scale. The brand guidelines give the Alumni team the tools to communicate consistently and confidently.

People walking on campus, wearing MIT apparel

For MIT Sloan’s digital recruitment campaign, we took a different approach from the usual student photography and straight-ahead taglines. Playful B&W imagery and geometric patterns are paired with headlines that grab attention to stop the scroll and make the right candidates take notice.

MIT Management Sloan School - Watch Us Soar. Apply to the MIT Sloan Fellows MBA

MIT Sloan people with laptops posing for picture