With a new vision for the future, Liberty Theatre Co. came to CCS with a new name, a renewed sense of purpose and a clear ask: build a visual identity that could hold its own in a valley that already knew them. We developed a brand system rooted in the energy and spirit of the company’s vision, translating their values into a look and feel that is bold, warm and unmistakably theirs.
The theatre needed a flexible logo and our solution was a mark designed to work both vertically and horizontally, shifting across every context without losing presence or balance. Whether it’s anchoring a sign or fitting neatly into a social media square, it holds.
We extended the brand across every touchpoint the company would need from day one: brand toolkit, signage, stationery, social media graphics and templates, website and merchandise. The result is a system that empowers the Wood River Rep team to show up confidently, whatever the season, whatever the stage.
A New Vision Takes the Stage
After five seasons, Idaho’s professional nonprofit theatre in the Wood River Valley was ready to grow into a bold new identity and needed a brand to match.
- Brand Identity
- Brand Guidelines
- Stationery
- Website
- Merchandise
- Signage
- Social Media Templates
“This rebirth of our theatre is more than a name and a logo. It is a new vision for what this company is, what it can become and what it means within this valley.”
— Emily Meister, Artistic & Executive Director