Telling the sphere origin story through experience design

Sphere is a cutting-edge venue where science, mathematics and innovation converge. To amplify its interior architecture, we created an experience journey concept rooted in the Sphere’s architectural foundation.

  • Interior Wall Pattern Concepts
  • Interior Experience Narrative

Our approach began with in-depth research and analysis of Sphere’s architectural and 4D-effect schematics and mathematical formulas and principles. These were transformed into over 75 large-scale patterns, friezes and graphic interventions across key spaces including entries, corridors, atrium and hospitality areas.

The final deliverables included a suite of integrated patterns and graphics, accompanied by an interior experience narrative, delivered to the Sphere's interior design team to inform their final approach.

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Sphere TAO Atrium
Sphere level 2 beer bar
Sphere Dressing Room rendering Sphere wall pattern rendering
Sphere 6th floor west bar rendering
Sphere exterior

Each pattern originates from architectural drawings and mathematical formulas used to design Sphere’s structure—making the invisible logic behind the experience beautifully visible.